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Media and corona – how do Change Makers in media deal with countering misinformation?

Thematic news



One of the crucial aspects of dealing with the current COVID-19 pandemic is the importance of clear, reliable information. How do you guarantee that this information reaches people, and that remote communities are included? The media plays an important role to counter misinformation. Media professionals from all over the world are trained through our development programmes like the Orange Knowledge Programme. Here’s what they experience at the moment and how they deal with it.

One of our Dutch partners - the internationally renowned media training centre RNTC in Hilversum - trains many media professionals through the Orange Knowledge Programme. People from all over the world come for career-boosting courses on for instance campaigning for social change, how to counter disinformation through media, and many more. Freedom of press is not a reality in many of these countries, so within these constraints, what can you change through media? “A great deal”, explains Polina Jones, director of RNTC.

“In many parts of the world, objective and balanced voices are coming under attack from increasingly polarising politics, uncivil discourse in mainstream media, and a digital culture that is easy to manipulate. Well-trained and critically minded media professionals, act as guardians of public interest. With over 50 years of experience in media training, we have gained expertise in delivering accredited courses to media professionals around the world.  Storytelling is at the heart of all RNTC’s training. Stories are a powerful tool for media content aimed at achieving social change. Our 6000 alumni of which many recent ones of the Orange Knowledge Programme have become important influencers in their local media contexts, fostering tolerance, respect and freedom of expression.” 

In light of COVID-19 
It’s one thing learning how to create a campaign to counter disinformation when you’re following a course in the Netherlands, but it’s another when you’re under pressure and dealing with a real-life crisis. Trainer at RNTC, Janet Anderson, talked to three recent RNTC alumni about their experiences as journalists, communicators and campaigners working to support their communities with clear and reliable information in response to the COVID-19 pandemic.

John David Moncada usually teaches communication courses at the University of Science and Technology of Southern Philippines. But during the COVID-19 crisis, he’s been focused on his home village.  “It’s very important that information should be conveyed in very simple terms these days. At the onset of the outbreak I was pushing hard in my social media groups not to accept information that might be harmful. That’s become a habit now in my circle; people are really very cautious about information. So now people ask when someone shares – is this false, where does it come from? It’s gone into their consciousness that there’s a lot of misinformation around online.

When our village community went into quarantine, I went around and talked to people directly about how they felt. I read that the numbers of cases, of deaths and disease, will go up and down – but the precautionary measures won’t change; it’s still stay home, maintain social distancing. Despite the curfew at 9 pm, sometimes there are young people who stay outside, hanging out, getting into trouble. I felt there must be something I can do to encourage people to respect the stay home protocol, so I started the ’Stay Home, Make Memories’ campaign on social media.

Filipinos are family-orientated; reunions, birthdays, anniversaries are all a family thing. The pandemic was a perfect moment to encourage people to get in touch with family members when in quarantine and to make things together with their direct family members. Make memories while having to stay home. And in our culture, teachers are very well respected, and people listen to them. So, I asked teachers what memorable things they had done at home, and by sharing their stories, inspired others. The idea is: you’re not being stopped from having fun, home is the place for creating something good. I posted in the private Facebook group for my village with 19,000 members, and I can say it was very successful based on the numbers of positive reactions I got.

As a bonus I also worked to increase the membership of the local government’s Facebook group through the ‘Stay Home, Make Memories’ short videos I made. It’s now ten times larger with more than 4000 members.”

Jenipher Asiimwe is a journalist and host on Ugandan public radio. “I’ve always specialised in reporting on water, sanitation, gender and the environment. So I thought, why can’t I do something? I started a sanitation campaign on handwashing across Africa. Most Africans don’t have access to running water. Especially at home. Most people were not washing their hands until this pandemic. Now I go to a grocery store or a public office and I see people have started washing their hands. Traditionally people don’t see soap as so important in their hygiene. I post about the benefits of using ordinary soap. It’s one of the cheapest things people have here. I tell people on the radio or social media that ordinary soap is the cheapest and best way to protect yourself.

It’s been one of the most exciting posts I ever put onto social media because people reacted asking me all about ordinary soap. Most people believed that luxury soaps for the rich would be better, not just ordinary soap that poor people can afford. So, when I posted the basic information on my timeline and on broadcast media, people were so surprised. So amazing! People are now so attentive to the radio news bulletins. At the end of the news, I tell them to wash their hands – that your health is your responsibility.

I’ve contacted colleagues from Nigeria, Zambia, Mozambique and South Africa to tell me how it’s going in their countries and I share the news back on a regular radio show. I spoke to a Zimbabwe radio station about the situation in Uganda and I used the opportunity to talk again about hand washing.”

Olasumbo Modupe is a Broadcast Journalist with Lagos Television, Lagos Nigeria. 

“When it started, I began some basic information campaigns: video for TV and online platforms, graphics to share on social media and audio for radio. I speak English, Yoruba and a bit of Pidgin myself. We have different languages here in Nigeria, especially here in Lagos State, the epicentre of this pandemic. We need to come to the level of the grassroots, use their language. I asked some of my colleagues and they assisted me with translation and narration in the different languages. 

I do a daily report updating people on the statistics and what efforts the government is making. I also have a weekly report with an interview with a public health practitioner and a section about the misconceptions around COVID-19. We see so many people telling you once you take garlic or ginger in the morning, you’ll be fine. My mum is typical of a lot of people that are not sure actually what is happening. They believe in different conspiracy theories due to social media. We have lots of messages flying around on social media – like the 5G conspiracy. Some people believe the government just want to use the pandemic to get funds from world health leaders. I tell her: you know you should not believe everything you see on your WhatsApp groups or messages. Sometimes she’ll come up with so many theories that I tell her: you know what, this is what is actually going on. What I tell you is fact.

When experts talk about COVID-19 they should do away with all the medical jargon and come down to the level of members of the public. One problem here is, we don’t really have videos or pictures of people who’ve been affected. When the chief of staff was infected and died, most people still think it was a lie. So many misconceptions.

It is very, very difficult to achieve more. What we actually need here is to see patients for testimonies, this will help flatten the curve as well as stop stigmatisation and improve adherence to precautionary measures. Even If I’m not allowed into the isolation centres, I’m hoping I can get a patient or survivors to share their experience on Zoom.”

Source: Nuffic 

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