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Professional Facebook – finding a job via LinkedIn

Career in Holland

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10.08.2020

On October 6thNico Waiboer hosted a one-hour-long webinar presenting how to use LinkedIn to efficiently present yourself professionally.  This was commissioned by the Alumni in the Netherlands community. Now, we listened and would like to share our most important takeaways. Whether you are currently looking for a job, or you are just looking to polish up your online presence, his tips are some to take to heart. 

 

Why LinkedIn? 

In the Netherlands alone, there are more than eight million people active on LinkedIn. That is almost half the population of the entire country. Not being on LinkedIn has become the exception, rather than the rule. In total, LinkedIn has around 690 million members, distributed over 200 countries worldwide. 

LinkedIn was already gaining popularity, with its overall engagement rising by 24% over the past year. However, in recent COVID-19 times, where many professionals work at home, LinkedIn has seen a 55% increase in user activity. Quickly browsing LinkedIn has become the professional version of quickly checking Facebook! 

 

How to improve your profile 

Nico pointed out that the four most important criteria LinkedIn’s algorithm looks at are keyword, location, network size, and engagement. It is therefore important to make sure all these are on point for your LinkedIn page. 

Keywords 

Make sure you use suitable keywords in your headline. Google indexes LinkedIn’s content well, so choose keywords that represent the job/role/position you want to have! 

It is also important to use these keywords in your ‘About’ section. This text is a bit longer than your headline, and it gives you the space to showcase yourself, your development and where you currently are. 

Write a nice summary about yourself, preferably in 1st person. Avoid generic or meaningless words such as driven, collaborative, organised, etc. These don’t tell recruiters anything. If you have done any relevant personal projects, include them here too! 

Always end with a call to action (CTA), where you give your contact information to whoever would like to contact you. 

Network size 

A decent network size is more than 500 connections. This seems a lot, but the reasoning behind such a large network size, is that you must be in the network of a potential recruiter for them to see you. 

Be careful, though. Keep your network clean, don’t add people you don’t know at all. Suggestions on who you can add are professors and teachers, co-workers, family members and people you have worked on projects withThe more connections you have, the higher you’ll rank, and the more you will appear in searches. 

Engagement 

Make sure that you engage with others on LinkedIn. A static page can be up to all standards, but if you are not active, Google and LinkedIn will not index you properly, thus you won’t be seen by others. Nico suggests a very quick, 10-minute routine everyone can do every day, to keep up your engagement and grow your network size. 

  • Comment on posts (2 minutes)
  • Connect to one or two people 
  • Acknowledge others’ skills and ask for recommendations (2-3 minutes) 
  • Update your status (2-4 minutes) 
  • Check who viewed your profile and go to their profile (2 minutes) 

 

Final tips 

  • Make sure your profile and your profile picture are public. 
  • Photofeeler.com will help you determine the best photo. 
  • Claim your personalised URL! 
  • Pin your top 3 skills, rotate them every few months. 
  • For pros: check your LinkedIn performance 

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