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suganthi Christopher

Summary

With high standard of excellence in Engineering-Marketing Management, I would like to share my skills and areas of interest to the recruiters.
• A millennial with passion towards working for Sustainable environment and Green Marketing
• More focus on Branding, Marketing Channel, Product Management and Marcom
• Ability to do marketing research and transform data into relevant information
• Advance user experience of MS Excel, Word, PowerPoint
• Adaptable in working with multi-cultural teams
• Tech and business savvy
• Strong analytical and conceptual skills
• Ability to learn any new software programming languages

Professional experiences

Business analyst

The Centurion Company , Chennai

From October 2018 to Today

1) Building and executing marketing plans across identified regions.
2) Proactively working closely with strategic partners to develop joint marketing plans.
3) Managing the sourcing, stock levels and distribution of marketing materials in the key markets.
4) Maintain regular contact with Business units and communicate updates to colleagues in Field marketing.
5) Identifying risks, opportunities and improvements on how we manage consumer activation and subsequently rolling and briefing out an improvement strategy.
6) Worked effectively as part of the International Marketing Group on contributing sustainable environment
7) Assist in the maintenance of marketing budget, tracking spends
8) Purchase processing and invoice handling
9) Research and brief insight about competitor activity, industry landscape, innovation and trends.

European brand development

UNILEVER , Rotterdam - Temporary contract

From March 2018 to August 2018

1) Managed Marketing Operations for CEE, DACH, Italy and Spain countries for the brand Comfort and Snuggle (Fabric conditioner department).
2) Product portfolio management, also responsible for product launch starting from product first stage, briefing creative agencies to determine it's branding, negotiating timings and being constant in touch with brands' needs, performance and aspirations in above mentioned countries.
3) Sustainability, Digital marketing, consumers and competitor's intelligence as well as maintaining a strong relationship with local and global country marketers gives clear marketing view of how brands performing in each country.
4) Sales and Market trend analysis based on Nielsen, KANTAR and Europanel, Reviewing brand performance for ongoing improvements in the key markets, updating P&L report monthly, Leading business partners (R&D, SC, Finance, Procurement) through process/projects etc.
5) Software skills - BLUE, EASYBUDGET, ARIBA, MS excel.
6) Experience of meeting deadlines and getting work done under pressure- multitasking and proactive.

Additional training

M.Sc.

Tilburg University - Marketing Management

2015 à 2017

Subjects: Brand Management, Marketing Channel Management, Research in Marketing, Customer Analytics, Conjoint Analysis, Marketing communication, Strategic Marketing management.

Master Thesis: European Millennials' choice preferment towards low/zero emission cars for sustainable living using conjoint analysis.

Degree

NL – Tilburg University – 2017

Languages

Anglais - Fluent

Néerlandais - Notion

Français - Notion

Italien - Notion

Tamoul - Native language

Skills

business analysis
market Development
Market Insights
Market Research
Leadership & Strategic Business Manageme
Presentation skills
Excel, STATA, SPSS, PowerPoint, Word.
Work under pressure
Communicational skills
Branding
sustainability
Marketing Communication
Leadership
presentation design

Interests

  • Aerobics
  • Cooking
  • Gardening
  • Yoga
  • Travelling