- Nationality: Dutch, Bulgarian by origin
- Age: 27
- Field of study: Marketing Management
- Current employer: Xinaps
- Current position: Marketing Executive
Why I started my career in the Netherlands
During the first year of my bachelor’s study I felt already at home in The Hague. So, it was only a matter of time to finish my master’s study and start building a career in my new home away from home.
A typical work week
No two weeks have been the same since the day I started working at Xinaps. Together with two assistants, I work on a lot of content creation, social media engagement and interaction with our customers.
I usually visit a couple of clients to gather feedback about our products and eventually write a success story about using Xinaps.
I have coordinated the creation of a new corporate video, including the creation of a story board, script writing, audio recording and briefing the advertising agency.
My latest and most enticing project was executing a rebranding strategy from Vabi Software International to Xinaps. We had to brainstorm on a new name, new logo, mission, vision and many other brand elements. We did it all quite successfully!
What I like about the Dutch work mentality
I love the no-nonsense mentality. My experience so far is that Dutch people don’t like to waste time in long meetings, but rather create a plan and execute it.
Also, they are not afraid to share their opinion about projects and ideas. It makes the communication much more straightforward.
My career advice to you
No matter whether you prefer a Dutch or internationally oriented work environment, stay hungry for new ideas and passionate about what you do. Few people keep that mentality after several years at their workplace.
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